Reciprocity
Webster's dictionary defines reciprocity as "a mutual or cooperative interchange of favors or privileges," as when actions taken for the benefit of others are returned in kind.
It may sound silly if I say that reciprocity is about referring businesses and work to others without expecting anything in return. How does that build my network, I hear you say! The reality is that the return is just huge.
All the jobs, clients, and friendships I built over the years and still have happened because of the services I provided, the introduction I made and the extra work I did without increasing the fees.
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